About TireGrades

About


 |  Last Updated:

Mar 5, 2026 @ 11:25 am

Time To Read:

3 minutes

 |  Last Updated:

Mar 5, 2026 @ 11:25 am

Time To Read:

3 minutes

At TireGrades.com, our goal is to inform tire buyers about all aspects of tires for cars and trucks. We especially want to demystify how to choose the best tire. Most people don’t have a clue about how to buy tires, and quite honestly, we don’t blame them. Tires aren’t flashy—they’re utilitarian for most people, a simple wear-and-tear item they need to replace every once in a while. But they’re expensive, which means understanding which tire offers the best value becomes critical.

Who’s Behind TireGrades?

Will Creech
Will Creech

My roots in the tire industry go back to childhood. I grew up close friends with the kids of Parrish Tire’s founder, spending time around the shop and absorbing knowledge most people never get exposed to. That early foundation led to a consulting contract with Discount Tire, where I developed training courses and strategic planning materials for one of the largest tire retailers in the country.

I’ve been an automotive enthusiast for over three decades, with involvement in SCCA autocross events and local car clubs. I’ve learned firsthand what tires can do — including burning through an expensive set in 7,000 miles, which is what drove me to truly understand how to evaluate tire performance and value.

Connect With Me

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What TireGrades Does Differently

Every tire on this site is rated using real-world performance data aggregated from thousands of verified owner reviews. I analyze metrics across wet traction, dry handling, snow performance, ride comfort, road noise, and tread life — then distill that into clear, actionable recommendations at Premium, Mid-Priced, and Budget price tiers.

I don’t just rank tires by a single score. Every review includes side-by-side comparisons with the top alternatives in the category, detailed performance tables, common problems reported by real owners, and a companion video review on the TireGrades YouTube channel so you can see and hear the analysis, not just read it.

For a detailed explanation of how tires are evaluated and scored, see How We Rate Tires

TireGrades by the Numbers

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Watch on YouTube

Every tire review on TireGrades has a companion video review on YouTube. Subscribe to stay up to date with the latest reviews, tire comparisons, and buying guides.

View the Channel & Subscribe

YouTube video

A One-Person Passion Project

I designed this site, built it, write every article, produce every video (including all graphics, scripts, and audio), and created every calculator you see here. I also have a full-time job. TireGrades is a labor of love, and knowing that it helps people make better tire decisions makes every late night worth it.

If you find value in what I do, the best way to support TireGrades is to subscribe to the YouTube channel, share a review with a friend, or use the affiliate links in reviews when you’re ready to buy. Every bit helps keep this site running and growing.

Thank you for being part of this journey! Good luck and happy motoring.

About The Author

Will Creech
Will Creech

Will Creech is the founder of TireGrades.com and has been immersed in the tire industry for over three decades. His expertise was shaped by growing up alongside the founder of Parrish Tire in Charlotte, NC, and later honed through a consulting contract with Discount Tire, where he developed training courses and strategic planning materials.

An active SCCA participant and lifelong automotive enthusiast, Will personally researches, writes, and produces every review on TireGrades — including 300+ companion video reviews on YouTube. His approach combines aggregated real-world owner data with deep industry knowledge to help drivers find the right tire at the right price.

YouTube Icon
LinkedIn icon
YouTube Icon
LinkedIn icon

At TireGrades.com, our goal is to inform tire buyers about all aspects of tires for cars and trucks. We especially want to demystify how to choose the best tire. Most people don’t have a clue about how to buy tires, and quite honestly, we don’t blame them. Tires aren’t flashy—they’re utilitarian for most people, a simple wear-and-tear item they need to replace every once in a while. But they’re expensive, which means understanding which tire offers the best value becomes critical.

Who’s Behind TireGrades?

Will Creech
Will Creech

My roots in the tire industry go back to childhood. I grew up close friends with the kids of Parrish Tire’s founder, spending time around the shop and absorbing knowledge most people never get exposed to. That early foundation led to a consulting contract with Discount Tire, where I developed training courses and strategic planning materials for one of the largest tire retailers in the country.

I’ve been an automotive enthusiast for over three decades, with involvement in SCCA autocross events and local car clubs. I’ve learned firsthand what tires can do — including burning through an expensive set in 7,000 miles, which is what drove me to truly understand how to evaluate tire performance and value.

Connect With Me

YouTube Icon
LinkedIn icon
YouTube Icon
LinkedIn icon

What TireGrades Does Differently

Every tire on this site is rated using real-world performance data aggregated from thousands of verified owner reviews. I analyze metrics across wet traction, dry handling, snow performance, ride comfort, road noise, and tread life — then distill that into clear, actionable recommendations at Premium, Mid-Priced, and Budget price tiers.

I don’t just rank tires by a single score. Every review includes side-by-side comparisons with the top alternatives in the category, detailed performance tables, common problems reported by real owners, and a companion video review on the TireGrades YouTube channel so you can see and hear the analysis, not just read it.

For a detailed explanation of how tires are evaluated and scored, see How We Rate Tires

TireGrades by the Numbers

youtube icon
article icon
calculator icon
calendar icon
publish icon

Watch on YouTube

Every tire review on TireGrades has a companion video review on YouTube. Subscribe to stay up to date with the latest reviews, tire comparisons, and buying guides.

View the Channel & Subscribe

YouTube video

A One-Person Passion Project

I designed this site, built it, write every article, produce every video (including all graphics, scripts, and audio), and created every calculator you see here. I also have a full-time job. TireGrades is a labor of love, and knowing that it helps people make better tire decisions makes every late night worth it.

If you find value in what I do, the best way to support TireGrades is to subscribe to the YouTube channel, share a review with a friend, or use the affiliate links in reviews when you’re ready to buy. Every bit helps keep this site running and growing.

Thank you for being part of this journey! Good luck and happy motoring.

About The Author

Will Creech
Will Creech

Will Creech is the founder of TireGrades.com and has been immersed in the tire industry for over three decades. His expertise was shaped by growing up alongside the founder of Parrish Tire in Charlotte, NC, and later honed through a consulting contract with Discount Tire, where he developed training courses and strategic planning materials.

An active SCCA participant and lifelong automotive enthusiast, Will personally researches, writes, and produces every review on TireGrades — including 300+ companion video reviews on YouTube. His approach combines aggregated real-world owner data with deep industry knowledge to help drivers find the right tire at the right price.

YouTube Icon
LinkedIn icon
YouTube Icon
LinkedIn icon