Falken Azenis RT660 tire

Falken Azenis RT660 Review


 |  Last Updated:

Mar 5, 2026 @ 12:37 pm

Time To Read:

10 minutes

 |  Last Updated:

Mar 5, 2026 @ 12:37 pm

Time To Read:

10 minutes

Tire Grade
8.1 / 10
Extreme Performance Summer · Mid-Priced

Are you seeking maximum grip and precision for the track or spirited driving? The Falken Azenis RT660 might be just what you need. But how does it compare to other extreme performance summer tires, and what compromises come with that performance?

YouTube video

With a Tire Grade of 8.1/10, the Falken Azenis RT660 delivers sharp dry road grip, and well-rounded overall performance for drivers who want a dependable extreme performance summer option. That said, average wet weather grip and shorter tread life expectations may factor into your decision.

This review dives deep into the Falken Azenis RT660 to help you make an informed decision. You’ll see how it stacks up against the economical Falken Azenis RT615K+, the moderately priced Bridgestone Potenza RE-71RS, and the premium-tier Goodyear Eagle F1 Supercar 3. We also cover known issues drivers have reported and break down the performance numbers that matter most.

Tire Owner Feedback

Owner Ratings



Side-by-Side Comparison

Below, we compare the Falken Azenis RT660 against the top-rated alternatives in the Extreme Performance Summer category. For a deeper look at each alternative, see the Recommended Alternatives section further down.

Falken Azenis RT660Mid-Range
Falken Azenis RT615K+Budget
Bridgestone Potenza RE-71RSMid-Range
Goodyear Eagle F1 Supercar 3Premium
Wet Performancetap to collapse
Hydroplaning Resistance
6.0
6.9
6.7
5.3
Wet Traction
6.3
7.3
7.3
5.8
Dry Performancetap to expand
Corner Stability
9.1
9.1
9.5
9.1
Dry Traction
9.2
9.2
9.6
9.1
Steering Response
9.0
9.1
9.3
9.1
Comfort Performancetap to expand
Ride Quality
7.1
7.8
7.7
7.7
Noise
6.8
7.7
7.3
7.5
Treadwear Performancetap to expand
Treadwear
6.7
7.2
7.1
6.8

Detailed Review

Our ratings are based on aggregated feedback from real-world drivers. Each tire’s Tire Grade reflects thousands of miles of owner-reported data — the more miles driven, the higher our confidence in the score.

Falken Azenis RT660

Tire Grade
8.1 of 10

Customer Ratings

Wet Weather

6.1 of 10

Winter Weather

N/A

Dry Weather

9.1 of 10

Ride Comfort

7.0 of 10

Tread Wear

6.7 of 10

UTQG

Uniform Tire Quality Grade

UTQG Treadwear Rating: 200

UTQG Traction Rating: A

UTQG Temperature Rating: A

Mileage Warranty

Contact manufacturer for warranty details

Find The Best Price

Tire Rack
Mavis
Big O Tires
Priority Tire
Discount Tire
Firestone
Les Schwab
SimpleTire

Key Performance Metrics

Hydroplaning: 6.0 of 10

Wet Grip: 6.3 of 10


Cornering: 9.1 of 10

Dry Grip: 9.2 of 10

Responsiveness: 9.0 of 10

Mild Snow Grip: N/A

Heavy Snow Grip: N/A

Ice Grip: N/A


Comfort Level: 7.1 of 10

Road Noise: 6.8 of 10

The Falken Azenis RT660 aims to provide extreme performance summer performance for everyday driving. It targets drivers looking for a balance of comfort and traction, though it doesn’t lead its class in any single area.

Dry Performance

Well Above Average
Above Average
Average
Below Average
Well Below Average

On dry roads, the Falken Azenis RT660 shows exceptional grip and responsive steering. Its excellent corner stability and dry traction give you a solid, confident feel behind the wheel. Whether you’re cruising on highways or winding through country roads, you’ll enjoy steady handling and precision. Within the category, this level of dry traction and handling is par for the course, with most competitors delivering a similar experience.

Wet Performance

Well Above Average
Above Average
Average
Below Average
Well Below Average

Wet performance is adequate but not a standout strength of this tire. While it handles light rain reasonably well, extra caution is advised in heavy downpours or standing water situations. Within the category, this level of wet traction and hydroplaning resistance is par for the course, with most competitors delivering a similar experience.

Ride Comfort and Noise Level

Well Above Average
Above Average
Average
Below Average
Well Below Average

Comfort is acceptable but falls short of the segment leaders. Some road noise and firmness may be noticeable, particularly on rough surfaces or during extended highway driving. Within the category though, some competitors do deliver stronger ride comfort and noise control, so this is worth weighing if it’s a top priority for you.

Winter/Snow Performance

N/A

The Falken Azenis RT660 is a summer tire and is not designed for use in cold, snowy, or icy conditions. Using this tire in winter weather is unsafe and could result in significant loss of traction. If you live in an area with cold winters, you should switch to dedicated winter tires or an all-season alternative when temperatures consistently drop below 45°F (7°C).

Treadwear and Longevity

Well Above Average
Above Average
Average
Below Average
Well Below Average

Treadwear is a relative weakness of this tire, which is common for high-performance designs that prioritize grip. Expect to replace these sooner than touring-oriented alternatives, though the trade-off is enhanced performance. Within the category, this level of tread life and longevity is par for the course, with most competitors delivering a similar experience.

Pros

  • Strong dry road performance
  • Responsive steering and stable handling
  • Balanced overall performance
  • Good value for the category

Cons

  • Slightly elevated road noise on paved surfaces
  • Not safe for winter or cold weather driving
  • Tread life may be shorter than touring alternatives
  • Limited long-term data due to newer market presence

Value Analysis

Well Above Average
Above Average
Average
Below Average
Well Below Average

The Falken Azenis RT660 delivers fair value for a mid-range tire. Its performance is in line with what you’d expect at this price point — neither a standout bargain nor overpriced. Combined with reasonable longevity when properly maintained, it represents a reasonable choice, though shoppers who compare closely may find slightly better performance-per-dollar elsewhere in the category.

The Verdict

Well Above Average
Above Average
Average
Below Average
Well Below Average

The Falken Azenis RT660 is a reasonable option if you value maximum grip and sporty handling. It excels on dry roads and shows good overall balance. However, if this tire is not suitable for winter driving, you might want to consider other alternatives. Overall, this tire is an adequate pick for drivers who prioritize warm-weather grip, though stronger alternatives exist.

With excellent dry traction, the Falken Azenis RT660 delivers confident handling on any paved surface.
With excellent dry traction, the Falken Azenis RT660 delivers confident handling on any paved surface.

Falken Azenis RT660 Problems

While the Falken Azenis RT660 is a capable tire, some drivers have reported a few issues that might affect their overall experience. These include a bit more road noise, not being suitable for winter conditions, and shorter tread life than touring alternatives. It’s good to know that many of these problems are from isolated reports or can be helped with proper maintenance like keeping the right air pressure, regular rotations, and proper alignment.

Understanding these concerns can help you decide if this tire is the right choice for your driving needs.

Road Noise

Typical

While many say the tire is quiet for its design, a few drivers have reported that it makes more road noise than factory tires or some premium options. This can be especially noticeable on paved roads.

Winter Weather Limitations

Typical

As a summer tire, the Azenis RT660 is not designed for cold, snowy, or icy conditions. The rubber compound hardens in cold temperatures, significantly reducing grip. Drivers in areas with winter weather must switch to winter or all-season tires when temperatures drop below 45°F (7°C).

Tread Life Expectations

Typical

Performance-oriented tires like the Azenis RT660 typically wear faster than touring tires due to their softer, grippier compounds. This is a normal trade-off for enhanced grip and handling. Regular rotation and proper inflation help maximize tread life.

Limited Long-Term Data

Typical

As a relatively newer tire in the market, the Azenis RT660 has a shorter track record compared to established models. While initial feedback is positive, long-term durability data is still accumulating. This is worth considering if proven longevity is a top priority.

The Bottomline

While the Falken Azenis RT660 is a strong tire overall, it is not without its concerns. Issues such as higher road noise, unsuitability for winter conditions, shorter tread life have been noted by some drivers. If these problems worry you, consider looking into our recommended alternatives.

The Falken Azenis RT660 has limited wet weather capability — extra caution is advised in heavy rain.
The Falken Azenis RT660 has limited wet weather capability — extra caution is advised in heavy rain.

Falken Azenis RT660 Alternatives

While the Falken Azenis RT660 is a strong tire overall, some drivers have noted its extra road noise, lack of winter capability, and shorter tread life. If these issues are a concern for you, consider these recommended alternatives.

Falken Azenis RT615K+

Budget Falken Azenis RT615K+

Falken Azenis RT615K+

Overall: A budget-friendly option, the Falken Azenis RT615K+ offers good value for drivers who want reliable performance without a high price tag. While it may not match the Azenis RT660 in every area, it stands out as a strong performer for its cost.

Performance Highlights:

  • Wet Weather: Provides excellent wet traction and hydroplaning resistance, matching or exceeding the Azenis RT660’s strong wet performance.
  • Dry Weather: Excels in dry traction, corner stability, and steering response, matching or surpassing the Azenis RT660’s dry performance.
  • Winter Performance: Note: Like all summer tires, not suitable for winter conditions.
  • Comfort and Treadwear: Known for excellent comfort and treadwear, offering a quieter ride and longer tread life than the Azenis RT660.

Bridgestone Potenza RE-71RS

Mid-Range Bridgestone Potenza RE-71RS

Bridgestone Potenza RE-71RS

Overall: The Bridgestone Potenza RE-71RS is a well-balanced, average-priced tire that offers a good mix of performance and value. It delivers solid traction in most conditions and represents a strong alternative at its price point.

Performance Highlights:

  • Wet Weather: Provides excellent wet traction and hydroplaning resistance, matching or exceeding the Azenis RT660’s strong wet performance.
  • Dry Weather: Excels in dry traction, corner stability, and steering response, matching or surpassing the Azenis RT660’s dry performance.
  • Winter Performance: Note: Like all summer tires, not suitable for winter conditions.
  • Comfort and Treadwear: Known for excellent comfort and treadwear, offering a quieter ride and longer tread life than the Azenis RT660.

Goodyear Eagle F1 Supercar 3

Premium Goodyear Eagle F1 Supercar 3

Goodyear Eagle F1 Supercar 3

Overall: A premium extreme performance summer tire known for its proven durability and high performance, the Goodyear Eagle F1 Supercar 3 is built for drivers who demand the best. It offers a robust performance package that can address some of the Azenis RT660’s concerns.

Performance Highlights:

  • Wet Weather: Delivers adequate wet traction and hydroplaning resistance, though it doesn’t quite match the Azenis RT660’s exceptional wet performance.
  • Dry Weather: Excels in dry traction, corner stability, and steering response, matching or surpassing the Azenis RT660’s dry performance.
  • Winter Performance: Note: Like all summer tires, not suitable for winter conditions.
  • Comfort and Treadwear: Known for excellent comfort and treadwear, offering a quieter ride and longer tread life than the Azenis RT660.

Each of these alternative tires brings its own strengths to the table.

  • The Falken Azenis RT615K+ is a budget-friendly option that delivers reliable performance without breaking the bank.
  • The Bridgestone Potenza RE-71RS offers a balanced blend of performance and comfort at a solid average price.
  • The Goodyear Eagle F1 Supercar 3 is a premium choice with proven durability and strong performance in many conditions.

Depending on your driving needs and what matters most to you, these tires can be great alternatives to the Falken Azenis RT660.

Resources

Below are some links you may find helpful when learning about tires

Final Thoughts

The Falken Azenis RT660 delivers acceptable performance with its strong dry. It is aimed at drivers who want a summer performance tire without paying a premium, though it doesn’t stand out in any single area.

However, it’s important to note some of its drawbacks. Some drivers have also reported increased road noise The tire is not suitable for winter or cold weather driving., and Tread life may be shorter than touring alternatives.. While these issues are not widespread, they are worth considering if you have specific performance needs.

In the end, the Falken Azenis RT660 is a reasonable option in its price range. If you want adequate warm-weather grip, it can get the job done. But if you are concerned about year-round capability, you may be better served by alternatives like the Falken Azenis RT615K+, Bridgestone Potenza RE-71RS, and the Goodyear Eagle F1 Supercar 3. Your decision should reflect your driving style and priorities.

Good luck and happy motoring.

About The Author

Will Creech
Will Creech

Will Creech is the founder of TireGrades.com and has been immersed in the tire industry for over three decades. His expertise was shaped by growing up alongside the founder of Parrish Tire in Charlotte, NC, and later honed through a consulting contract with Discount Tire, where he developed training courses and strategic planning materials.

An active SCCA participant and lifelong automotive enthusiast, Will personally researches, writes, and produces every review on TireGrades — including 300+ companion video reviews on YouTube. His approach combines aggregated real-world owner data with deep industry knowledge to help drivers find the right tire at the right price.

YouTube Icon
LinkedIn icon
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LinkedIn icon
Tire Grade
8.1 / 10
Extreme Performance Summer · Mid-Priced

Are you seeking maximum grip and precision for the track or spirited driving? The Falken Azenis RT660 might be just what you need. But how does it compare to other extreme performance summer tires, and what compromises come with that performance?

YouTube video

With a Tire Grade of 8.1/10, the Falken Azenis RT660 delivers sharp dry road grip, and well-rounded overall performance for drivers who want a dependable extreme performance summer option. That said, average wet weather grip and shorter tread life expectations may factor into your decision.

This review dives deep into the Falken Azenis RT660 to help you make an informed decision. You’ll see how it stacks up against the economical Falken Azenis RT615K+, the moderately priced Bridgestone Potenza RE-71RS, and the premium-tier Goodyear Eagle F1 Supercar 3. We also cover known issues drivers have reported and break down the performance numbers that matter most.

Tire Owner Feedback

Owner Ratings



Side-by-Side Comparison

Below, we compare the Falken Azenis RT660 against the top-rated alternatives in the Extreme Performance Summer category. For a deeper look at each alternative, see the Recommended Alternatives section further down.

Falken Azenis RT660Mid-Range
Falken Azenis RT615K+Budget
Bridgestone Potenza RE-71RSMid-Range
Goodyear Eagle F1 Supercar 3Premium
Wet Performancetap to collapse
Hydroplaning Resistance
6.0
6.9
6.7
5.3
Wet Traction
6.3
7.3
7.3
5.8
Dry Performancetap to expand
Corner Stability
9.1
9.1
9.5
9.1
Dry Traction
9.2
9.2
9.6
9.1
Steering Response
9.0
9.1
9.3
9.1
Comfort Performancetap to expand
Ride Quality
7.1
7.8
7.7
7.7
Noise
6.8
7.7
7.3
7.5
Treadwear Performancetap to expand
Treadwear
6.7
7.2
7.1
6.8

Detailed Review

Our ratings are based on aggregated feedback from real-world drivers. Each tire’s Tire Grade reflects thousands of miles of owner-reported data — the more miles driven, the higher our confidence in the score.

Falken Azenis RT660

Tire Grade
8.1 of 10

Customer Ratings

Wet Weather

6.1 of 10

Winter Weather

N/A

Dry Weather

9.1 of 10

Ride Comfort

7.0 of 10

Tread Wear

6.7 of 10

UTQG

Uniform Tire Quality Grade

UTQG Treadwear Rating: 200

UTQG Traction Rating: A

UTQG Temperature Rating: A

Mileage Warranty

Contact manufacturer for warranty details

Find The Best Price

Tire Rack
Mavis
Big O Tires
Priority Tire
Discount Tire
Firestone
Les Schwab
SimpleTire

Key Performance Metrics

Hydroplaning: 6.0 of 10

Wet Grip: 6.3 of 10


Cornering: 9.1 of 10

Dry Grip: 9.2 of 10

Responsiveness: 9.0 of 10

Mild Snow Grip: N/A

Heavy Snow Grip: N/A

Ice Grip: N/A


Comfort Level: 7.1 of 10

Road Noise: 6.8 of 10

The Falken Azenis RT660 aims to provide extreme performance summer performance for everyday driving. It targets drivers looking for a balance of comfort and traction, though it doesn’t lead its class in any single area.

Dry Performance

Well Above Average
Above Average
Average
Below Average
Well Below Average

On dry roads, the Falken Azenis RT660 shows exceptional grip and responsive steering. Its excellent corner stability and dry traction give you a solid, confident feel behind the wheel. Whether you’re cruising on highways or winding through country roads, you’ll enjoy steady handling and precision. Within the category, this level of dry traction and handling is par for the course, with most competitors delivering a similar experience.

Wet Performance

Well Above Average
Above Average
Average
Below Average
Well Below Average

Wet performance is adequate but not a standout strength of this tire. While it handles light rain reasonably well, extra caution is advised in heavy downpours or standing water situations. Within the category, this level of wet traction and hydroplaning resistance is par for the course, with most competitors delivering a similar experience.

Ride Comfort and Noise Level

Well Above Average
Above Average
Average
Below Average
Well Below Average

Comfort is acceptable but falls short of the segment leaders. Some road noise and firmness may be noticeable, particularly on rough surfaces or during extended highway driving. Within the category though, some competitors do deliver stronger ride comfort and noise control, so this is worth weighing if it’s a top priority for you.

Winter/Snow Performance

N/A

The Falken Azenis RT660 is a summer tire and is not designed for use in cold, snowy, or icy conditions. Using this tire in winter weather is unsafe and could result in significant loss of traction. If you live in an area with cold winters, you should switch to dedicated winter tires or an all-season alternative when temperatures consistently drop below 45°F (7°C).

Treadwear and Longevity

Well Above Average
Above Average
Average
Below Average
Well Below Average

Treadwear is a relative weakness of this tire, which is common for high-performance designs that prioritize grip. Expect to replace these sooner than touring-oriented alternatives, though the trade-off is enhanced performance. Within the category, this level of tread life and longevity is par for the course, with most competitors delivering a similar experience.

Pros

  • Strong dry road performance
  • Responsive steering and stable handling
  • Balanced overall performance
  • Good value for the category

Cons

  • Slightly elevated road noise on paved surfaces
  • Not safe for winter or cold weather driving
  • Tread life may be shorter than touring alternatives
  • Limited long-term data due to newer market presence

Value Analysis

Well Above Average
Above Average
Average
Below Average
Well Below Average

The Falken Azenis RT660 delivers fair value for a mid-range tire. Its performance is in line with what you’d expect at this price point — neither a standout bargain nor overpriced. Combined with reasonable longevity when properly maintained, it represents a reasonable choice, though shoppers who compare closely may find slightly better performance-per-dollar elsewhere in the category.

The Verdict

Well Above Average
Above Average
Average
Below Average
Well Below Average

The Falken Azenis RT660 is a reasonable option if you value maximum grip and sporty handling. It excels on dry roads and shows good overall balance. However, if this tire is not suitable for winter driving, you might want to consider other alternatives. Overall, this tire is an adequate pick for drivers who prioritize warm-weather grip, though stronger alternatives exist.

With excellent dry traction, the Falken Azenis RT660 delivers confident handling on any paved surface.
With excellent dry traction, the Falken Azenis RT660 delivers confident handling on any paved surface.

Falken Azenis RT660 Problems

While the Falken Azenis RT660 is a capable tire, some drivers have reported a few issues that might affect their overall experience. These include a bit more road noise, not being suitable for winter conditions, and shorter tread life than touring alternatives. It’s good to know that many of these problems are from isolated reports or can be helped with proper maintenance like keeping the right air pressure, regular rotations, and proper alignment.

Understanding these concerns can help you decide if this tire is the right choice for your driving needs.

Road Noise

Typical

While many say the tire is quiet for its design, a few drivers have reported that it makes more road noise than factory tires or some premium options. This can be especially noticeable on paved roads.

Winter Weather Limitations

Typical

As a summer tire, the Azenis RT660 is not designed for cold, snowy, or icy conditions. The rubber compound hardens in cold temperatures, significantly reducing grip. Drivers in areas with winter weather must switch to winter or all-season tires when temperatures drop below 45°F (7°C).

Tread Life Expectations

Typical

Performance-oriented tires like the Azenis RT660 typically wear faster than touring tires due to their softer, grippier compounds. This is a normal trade-off for enhanced grip and handling. Regular rotation and proper inflation help maximize tread life.

Limited Long-Term Data

Typical

As a relatively newer tire in the market, the Azenis RT660 has a shorter track record compared to established models. While initial feedback is positive, long-term durability data is still accumulating. This is worth considering if proven longevity is a top priority.

The Bottomline

While the Falken Azenis RT660 is a strong tire overall, it is not without its concerns. Issues such as higher road noise, unsuitability for winter conditions, shorter tread life have been noted by some drivers. If these problems worry you, consider looking into our recommended alternatives.

The Falken Azenis RT660 has limited wet weather capability — extra caution is advised in heavy rain.
The Falken Azenis RT660 has limited wet weather capability — extra caution is advised in heavy rain.

Falken Azenis RT660 Alternatives

While the Falken Azenis RT660 is a strong tire overall, some drivers have noted its extra road noise, lack of winter capability, and shorter tread life. If these issues are a concern for you, consider these recommended alternatives.

Falken Azenis RT615K+

Budget Falken Azenis RT615K+

Falken Azenis RT615K+

Overall: A budget-friendly option, the Falken Azenis RT615K+ offers good value for drivers who want reliable performance without a high price tag. While it may not match the Azenis RT660 in every area, it stands out as a strong performer for its cost.

Performance Highlights:

  • Wet Weather: Provides excellent wet traction and hydroplaning resistance, matching or exceeding the Azenis RT660’s strong wet performance.
  • Dry Weather: Excels in dry traction, corner stability, and steering response, matching or surpassing the Azenis RT660’s dry performance.
  • Winter Performance: Note: Like all summer tires, not suitable for winter conditions.
  • Comfort and Treadwear: Known for excellent comfort and treadwear, offering a quieter ride and longer tread life than the Azenis RT660.

Bridgestone Potenza RE-71RS

Mid-Range Bridgestone Potenza RE-71RS

Bridgestone Potenza RE-71RS

Overall: The Bridgestone Potenza RE-71RS is a well-balanced, average-priced tire that offers a good mix of performance and value. It delivers solid traction in most conditions and represents a strong alternative at its price point.

Performance Highlights:

  • Wet Weather: Provides excellent wet traction and hydroplaning resistance, matching or exceeding the Azenis RT660’s strong wet performance.
  • Dry Weather: Excels in dry traction, corner stability, and steering response, matching or surpassing the Azenis RT660’s dry performance.
  • Winter Performance: Note: Like all summer tires, not suitable for winter conditions.
  • Comfort and Treadwear: Known for excellent comfort and treadwear, offering a quieter ride and longer tread life than the Azenis RT660.

Goodyear Eagle F1 Supercar 3

Premium Goodyear Eagle F1 Supercar 3

Goodyear Eagle F1 Supercar 3

Overall: A premium extreme performance summer tire known for its proven durability and high performance, the Goodyear Eagle F1 Supercar 3 is built for drivers who demand the best. It offers a robust performance package that can address some of the Azenis RT660’s concerns.

Performance Highlights:

  • Wet Weather: Delivers adequate wet traction and hydroplaning resistance, though it doesn’t quite match the Azenis RT660’s exceptional wet performance.
  • Dry Weather: Excels in dry traction, corner stability, and steering response, matching or surpassing the Azenis RT660’s dry performance.
  • Winter Performance: Note: Like all summer tires, not suitable for winter conditions.
  • Comfort and Treadwear: Known for excellent comfort and treadwear, offering a quieter ride and longer tread life than the Azenis RT660.

Each of these alternative tires brings its own strengths to the table.

  • The Falken Azenis RT615K+ is a budget-friendly option that delivers reliable performance without breaking the bank.
  • The Bridgestone Potenza RE-71RS offers a balanced blend of performance and comfort at a solid average price.
  • The Goodyear Eagle F1 Supercar 3 is a premium choice with proven durability and strong performance in many conditions.

Depending on your driving needs and what matters most to you, these tires can be great alternatives to the Falken Azenis RT660.

Resources

Below are some links you may find helpful when learning about tires

Final Thoughts

The Falken Azenis RT660 delivers acceptable performance with its strong dry. It is aimed at drivers who want a summer performance tire without paying a premium, though it doesn’t stand out in any single area.

However, it’s important to note some of its drawbacks. Some drivers have also reported increased road noise The tire is not suitable for winter or cold weather driving., and Tread life may be shorter than touring alternatives.. While these issues are not widespread, they are worth considering if you have specific performance needs.

In the end, the Falken Azenis RT660 is a reasonable option in its price range. If you want adequate warm-weather grip, it can get the job done. But if you are concerned about year-round capability, you may be better served by alternatives like the Falken Azenis RT615K+, Bridgestone Potenza RE-71RS, and the Goodyear Eagle F1 Supercar 3. Your decision should reflect your driving style and priorities.

Good luck and happy motoring.



About The Author

Will Creech
Will Creech

Will Creech is the founder of TireGrades.com and has been immersed in the tire industry for over three decades. His expertise was shaped by growing up alongside the founder of Parrish Tire in Charlotte, NC, and later honed through a consulting contract with Discount Tire, where he developed training courses and strategic planning materials.

An active SCCA participant and lifelong automotive enthusiast, Will personally researches, writes, and produces every review on TireGrades — including 300+ companion video reviews on YouTube. His approach combines aggregated real-world owner data with deep industry knowledge to help drivers find the right tire at the right price.

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